Product Designer  |  Mobility Industry  |  2018

Traffic lights are a key element of mobility. At Oriux, a global industry leader, I assisted the marketing and engineering teams to develop, improve, and deliver traffic solutions for the U.S. and Canadian markets.


Phase 1 - Analyze

Outline a plan to tackle critical KPIs regarding the traffic signals products' family.

Phase 2 - Execute

Conduct the identified changes to achieve a better performance of the products.

Phase 3 - Replicate

Expand the methodology across the company, assisting teams to better different products.


After a detailed analysis of critical recalls, we set goals, targets, and milestones to recover the performance of the flagship products.

  • Traffic Signals
  • Pedestrian Signals
  • Accessories


Serve as a bridge between marketing and engineering, gathering and translating requirements to define products' features, scope, and innovation opportunities.


- Quality improved across all products (traffic, pedestrian, and accessories).
- Manufacturing costs reduced and reduced Part Numbers.
- Market expansion from 8 to 18 states in the U.S.
- Compatibility made our accessories a new option for competitive brands.


Using Format