Oriux
Product Designer | Mobility Industry | 2018
Traffic lights are a key element of mobility. At Oriux, a global industry leader, I assisted the marketing and engineering teams to develop, improve, and deliver traffic solutions for the U.S. and Canadian markets.
Phase 1 - Analyze
Outline a plan to tackle critical KPIs regarding the traffic signals products' family.
Phase 2 - Execute
Conduct the identified changes to achieve a better performance of the products.
Phase 3 - Replicate
Expand the methodology across the company, assisting teams to better different products.
Challenge
After a detailed analysis of critical recalls, we set goals, targets, and milestones to recover the performance of the flagship products.
- Traffic Signals
- Pedestrian Signals
- Accessories
Approach
Serve as a bridge between marketing and engineering, gathering and translating requirements to define products' features, scope, and innovation opportunities.
Impact
- Quality improved across all products (traffic, pedestrian, and accessories).
- Manufacturing costs reduced and reduced Part Numbers.
- Market expansion from 8 to 18 states in the U.S.
- Compatibility made our accessories a new option for competitive brands.
